The US gallon was 128 ounces. The normal way you used to buy ice cream at the store is by the "half-gallon" (64 ounces). I guess the dairy retailers decided that since the oil companies can put us under a squeeze, they could change the "half-gallon" to 56 ounces (or 1 and 3/4 quarts). They were hoping most consumers wouldn't notice the difference because the carton was just slightly smaller.
I only mention this because now the toilet paper companies have latched onto this as a great idea to wipe out the consumer's wallet. Yes, the conspiracy has gained power. Toilet paper is not as wide as it once was and the length of each sheet is shorter. We need to unite, stick our fingers in the air and tell the toilet paper companies to "smell this". Now to add further insult to the consumers the paper towels are now smaller. To combat any paper shortages, we need to recycle the toilet paper into other paper products. Save a roll of toilet paper, save a tree. HA!! They forget to tell us that the BIG trees are NOT used in toilet paper but renewable short-term growth trees grown for their high pulp content.
OK, I'll get off the soap box now and quit beechin!!! It's only money.